I help brands connect with people through sports, entertainment, and culture. Over the past eight years I've built frameworks, campaigns, partnerships, and fan experiences for organizations including Team USA, Gillette, PepsiCo, Crocs, and H&R Block, working at the intersection of strategy, creativity, and execution.
Work
Featured work
I've led 20+ multi-platform programs for clients like Gillette, PepsiCo, Crocs, and H&R Block, tied to the NFL, NBA, MLB, and NIL Athletes. My role sits between strategy, creative, production, and partners to help shape direction and carry ideas through to execution.
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Projects
Personal projects
Journey
A quick summary
A high level view of where I've been, my work, and the activities I've enjoyed.
About
About me
I enjoy museums, art, games, and the creative process, and I'm energized by local culture and the communities that grow around it. In my free time I enjoy experiencing food, concerts, and screenings. I'm also a lifelong sports fan and player, with a strong sense of strategy and an appreciation for the role sports play as a cultural connector. Games have always been a priority when my family is together, making a deck of cards a travel essential. Recently, I've also been developing my own games, including a board game prototype that's currently in playtests.
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